Every supplier who enters the African market for the first time arrives with the same assumption: Africa is a market. One market. One approach. Scale it up and the economics work. That assumption is wrong. And it costs — in delayed shipments, failed inspections, frozen customs clearances, and relationships built on promises that the supply […]
Continue ReadingFor most building materials traders, AfCFTA is something they have heard about at a conference, nodded at in a headline, and then quietly filed under “something to look into later.” Later is over. The African Continental Free Trade Area — the world’s largest free trade zone by number of participating countries — is now in […]
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CategoriesUncategorizedYou found a supplier. The price looks right. The product catalogue is impressive. They respond quickly and say all the right things. Six weeks later, your shipment is stuck at Apapa Port with missing documentation. The materials that did arrive fail your site engineer’s inspection. Your client is calling. Your penalty clause is ticking. This […]
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CategoriesUncategorizedKey Takeaways What this article covers —in 60 seconds. Africa needs $1 trillion in construction by 2030 — urbanisation, a 51M housing deficit and 400+ infrastructure projects are all driving demand simultaneously. The bottleneck is not capital or demand. It is qualified, certified, reliable supply — and most local chains cannot fill the gap alone. […]
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